The Era of Digital Marketing for Liberal Arts Majors

Written by Nadine El-Ghaffir | Nov 21, 2025 7:50:27 PM

As a liberal arts major, you’ve cultivated a rich skill set that positions you perfectly for a career in marketing, especially within the vibrant world of startups. If you’re considering this path, you might want to look into Forge and its Launch Internship Program, which provides a fantastic opportunity to develop your talents and explore exciting career prospects.

The Intersection of Creativity and Strategy

Marketing blends creativity with strategy, making it an ideal field for those with a liberal arts background. Your ability to think critically and communicate effectively is invaluable in crafting compelling marketing campaigns. In the fast-paced startup environment, these skills can help you stand out and drive impactful results.

Understanding Digital Marketing

Digital marketing encompasses a wide range of online strategies aimed at promoting products or services, including social media marketing, email campaigns, search engine optimization (SEO), and content creation. For liberal arts majors, it provides a canvas for creativity and a dive into analytics and data-driven decision-making.

With a solid foundation in digital marketing, you can engage audiences, understand consumer behavior, and leverage various platforms to maximize reach. This knowledge not only makes you versatile but also equips you with the tools needed to thrive in today’s digital-first landscape.

Some of the job responsibilities that one might have include but are not limited to:

  • Content Creation: You’ll learn to craft engaging content that resonates with target audiences, an essential skill for startups aiming to build their brand.
  • Social Media Strategy: Develop expertise in managing social media platforms and creating campaigns that drive engagement.
  • Data Analysis: Gain insights into analyzing campaign performance, making informed decisions, and demonstrating Return on Investment (ROI).
  • B2B Marketing: Many startups operate in a business-to-business (B2B) landscape. You’ll learn how to tailor strategies that address other businesses’ needs.
  • Sales Fundamentals: Understanding how marketing supports sales teams will set you apart in the startup world.

 

 

Forge’s Launch Internship Program is a 12-week summer opportunity accessible from anywhere. It kicks off with three weeks of skills training in areas like software engineering, digital marketing, or data science, followed by a high-impact, paid internship for nine weeks with one of Forge’s company partners. This program offers:

  • Soft Skills Training: Build a standout resume and hone your interviewing skills, ensuring you make a great impression on potential employers.
  • Technical Skills Training: Learn the tools and technologies used in the industry through hands-on projects and group work, enabling you to learn by doing.
  • Internship Placement: You’ll be matched with a summer internship at one of Forge’s 200+ company partners, tackling impactful projects and gaining real-world experience. Forge often partners with startup companies, allowing you to be part of a growing and dynamic team.

 

Hear it Straight from a Launch Alum

During the summer of 2023, Maria Kathleen Villanueva got matched with Teaching Lab.

“If you want to immerse yourself with talented people and limitless opportunities, consider applying to Forge’s Launch. Through their matching program, I landed my all-time favorite internship as an undergraduate + an offer to continue working with an awesome company.”

Maria Kathleen Villanueva, Launch 2023, Digital Marketing Track
 

 

Exploring the Benefits of Startups

Working in a startup offers a unique and enriching experience that can significantly enhance your career. Unlike larger corporations, startups often operate in dynamic environments where innovation and agility are key. This setting allows for a more hands-on approach to learning and growth, providing opportunities to make meaningful contributions from day one.

  • Diverse Responsibilities: Startups often have smaller teams, meaning you’ll wear multiple hats. This allows for rapid skill development across various marketing domains.
  • Innovative Environment: The startup culture encourages experimentation and creativity. You’ll have the freedom to propose new ideas and strategies without the bureaucratic hurdles often found in larger corporations.
  • Networking Opportunities: Working in a startup provides the chance to connect with founders, investors, and industry leaders, paving the way for future career advancements.
  • Impactful Contributions: In a startup, your contributions are often more visible. This can be incredibly fulfilling as you see the direct impact of your marketing efforts on the company’s growth.

Conclusion

For liberal arts majors, a career in marketing — especially through programs like Forge’s Launch Internship Program — offers an exciting blend of creativity, strategy, and tangible impact. You’ll not only leverage your existing skills but also acquire new ones that are essential in today’s digital landscape. If you’re looking for a dynamic career path that prepares you for success in the startup ecosystem, consider applying to the Launch program. Embrace this opportunity to develop your talents and make your mark in the marketing world!
View full post